✨ Midweek Mischief: Heavy Thoughts and Hollow Helmets
“The runes have changed, and not all for the better.”
The candle sputters this week. Not from lack of paint or inspiration, but from something heavier—a feeling. A shadow. The kind of slow, creeping doubt that seeps in when the sigils lose their meaning, and the helm-smiths forget their fire.
Let’s talk about the new Warhammer logo… and the Chaos Dwarves.
🔤 A Font, a Flame, and the Hollowing Out of Icons
The logo first: it’s not just a change. It’s an absence. It looks like a placeholder. Like something you’d see stamped on the corner of a digital invoice, not carved into the armor of gods and monsters.
“Rebranding” is a word companies use when they’ve forgotten what they’re protecting.
It doesn’t whisper of history. It doesn’t thunder like the God-Emperor’s wrath. It just… sits there. Like Helvetica with a hangover.
And then there are the Helsmiths of Hashut.
⚒️ Dour Dwarves and the Uncanny Shrug
They should be glorious. Mad. Infernal. But instead? They feel off. Not wrong in a cursed-chaos way—wrong in a flat way. Off-model. Off-tone. Unmoored from their myth.
The proportions feel vaguely Necron. The studio colours echo old-school Druchii palettes, but without the cruelty, without the shimmer. There's no menace. Just… modelling clay and regret.
They don’t look ancient or brutal. They look… undecided.
🧨 And Then, the Comment Sections
But what struck me more than the sculpts—or the branding that launched a thousand sighs—was the unhinged, flaming chaos of the comment sections. Not just hobby critique. We’re talking:
Conspiracies about corporate facism
Rage over “inclusivity agendas”
Demands that 1995 be restored like a sainted relic
Accusations from all sides that Warhammer is either too fascist or too woke
And every third comment declaring that a cosplayer or indie sculptor was doing better work "before they were banned" by the IP hammer
It’s exhausting. It’s sad.
And it might just be exactly what happens when a mythos this old forgets how to tell stories that feel alive.
💰 Vanguard, BlackRock, and the Smell of a Sale
Behind the noise, the money shifts. BlackRock. Vanguard. Major investors known for putting polish and PR ahead of passion.
And the fans who joined during the great COVID boom—the Warhammer Renaissance of 2020—are now watching the curtain twitch. Some of them now run the marketing teams, and seem more interested in proving their corporate value than protecting the myth.
It’s hard not to feel that the IP is being fattened for the feast. That all the goodwill built over 40 years is being converted into pitch decks and brand guidelines.
And when that sale comes—if it does—it won’t be to people who know what a Hellcannon is. It’ll be to someone who knows what a profit margin is.
🕯️ So Where Does That Leave Us?
Honestly? A little lost.
Not entirely. Not enough to burn the brush. But enough to sit here, watching the wax pool, wondering if the realm we once loved is being hollowed from the inside out.
The models are still beautiful, sometimes.
The lore still echoes.
But it’s getting harder to hear.
Paws inked, plans unclear,
— Luna (probably under your hobby desk)
🐾
